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Why You Should Invest in Data Capture

Insights from websites and social media pages have been like a lifeline to businesses.  

How? You may ask? Well, it is simply the case of getting the right gift when you get to know a person. So if you know who your customers are, you give them exactly what they want. 

And when you give them what they want, they feel like you understand their needs and they stick with you.

 

This is why business owners have taken data capture more seriously and why they expend as much time and resources as they can, to capture the right data.

 

 

 

What is Data and Why do you Need to Capture it?

Data can simply be called information and data capture is the process of gathering or collecting this information for a specific purpose. There are different reasons to capture data and these are a few of them:

 

      To know who your target audience is

      To understand your consumers’ behaviors

      To analyze consumer’s behaviors

 

To Know Who Your Target Audience Is: Figuring out who your target audience is is very important in putting out and selling your products and this can be made possible by analyzing captured data.

 

To understand your consumers’ behaviors: Your consumer’s buying trends, favorite websites and so much more can be studied from the data you captured from them.

 

To analyze consumer’s behaviors: Data collected will be analyzed critically to get the maximum results possible.

 

How Can You Capture Data

You know the importance of data gathering, the next thing is to know how to capture data. Some methods will be explained in this guide and every industry or business will find at least one of them very useful.

 

      Manual Capture

      Landing Page

      Social media pages

      Website

      Data Capture Software

 

 

 

Manual capture:  

In this method, you administer paper forms or questionnaires to people by hand. The details are then transferred to a computer after collection. 

It is a method mostly used by students, researchers, church groups, politicians, and local businesses.

Manual capture can be an effective data gathering method, however, it is a method fast becoming outdated because it is time-consuming and sometimes lacks the accuracy needed to make the right conclusion.

 

 

Landing Pages: 

Your landing page is one of the most popular ways for you to entice your visitors to leave their data. It is an easy way to capture data such as email address, name, and contact number. 

It is not a method to be underestimated, and so your landing page should be clear and easy to use.

This is because most landing pages are tailored to the products or services that you offer, and your visitors will most likely be your target audience.

 

As good as this method is, you may not get as much information as you want from it.

 

Website:

Having a data capture method on your website is as important as having a landing page. If your audience found you organically then you should give them an option to leave data. The data you capture on your website is also really key when it comes to lead generation.

Data capture on your website has to be done strategically. The data capture form or button should be put where it is best effective and on the pages most visited on your website. Using it on products pages or even contact us pages is a great way to generate the data you need.

Using your Google Analytics is a great way for you to understand this. This piece of software will show you the pages with the most hits as well as those that have a higher bounce rate. 

 

Social Media Pages: 

Social media is also a popular method of data capture. However, this is dependent on the platforms you are using. 

On Instagram or Facebook, the insights are checked for data like daily reach, likes, and comments.

Usually, social media is linked closely to your website or landing pages to direct those that want to find out more or register an interest in new products. 

Linkedin is the ultimate B2B platform and getting the details of companies interested in your services or business is key to success. Also, as it’s more professionally focused you are more likely to get key contact emails from people in areas you may be interested in.

On Instagram or Facebook, the insights are checked for data like daily reach, likes, and comments.

Social media is an easy way to capture data and does not require much of your time, however, the information you get is limited to numbers, names, and possibly email addresses.

 

Data Capture Software and Paperless Forms:

If you run a business where you deal with a large volume of data, the collection of accurate data is a priority. Data needs to be captured, documented, and compiled for analysis. 

Trying to complete this process manually is time-consuming and also increases the chance of human error.

Data capture software makes it easy to capture data using your mobile phone or computer. This data collection method is highly used in the field where you can capture data by the use of formless cloud-based software. 

This validates the captured data and makes it readily available for analysis and reporting.

Currently, this is the best data capture method because it saves your time and it ensures accuracy. A great software you can use is the Load Bundle.

Load

Load prides itself on being the one solution for every industry. Construction, Retail, F&B, Manufacturing, Field Services, Hospitality, Education, Leisure & Entertainment, Start-ups, Digital Agencies, Legal, Healthcare, PR, Experiential agents, Events, and more.

Load makes data capture easier by taking away the outdated manual method and uses paperless entry for field data collection. 

How Does Data Gathering Work?

Load software is web-based and compatible with mobile, tablet,  and laptops. Load facilitates data gathering at the click of a button and this can be done both online, offline, and at any location. 

Is Load Safe?

Load stores your data in the cloud securely with full access to any information you need.

Is Load Free?

Load is a subscription-based platform. However, a free plan is available with limited features.

What else can Load Do?

      RSVP collection for your events; Unsure about who is coming to your event? Confirm attendance with Load’s real-time RSVP functionality, this way you’re always in the loop and can cater to every attendee.

      Price Tracking; Load is optimized to work on the major e-commerce platforms to help you monitor competitor prices and extract real-time data to make better decisions. 

How Do You Get Started?

Visit https://load-bundle.com/ to get started now.

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